With an evergreen timer, you will get the option to display a unique time frame for each individual visitor. Using these plugins, you can add an evergreen timer to your website without using any code. To add a timer to your website, you can also use dedicated marketing plugins like NotificationX. ✅ Get FOMO Marketing Plugins For WordPress While there are hundreds of use-cases for timers, let’s learn the popular use-case below: Using a countdown, business websites can increase their sales and get ahead of their competition. Especially, if you have an eCommerce business, a timer could be a game-changer for you. 4 Popular Use Case OF Countdown Timers On Business WebsitesĬountdown timers can be used for any type of business website. So, whenever you add a countdown, it will trigger urgency and boost your conversion rates. By seeing the countdown on the website, your visitors will get attracted to it instantly. On the other hand, Showcasing the scarcity of any product or promotional campaign can easily create interest among the visitors. When you display your product or sale deals without a countdown block, customers might not notice or won’t feel interested to take any action immediately. In this way, it will create urgency among your customers and they can prepare immediately rather than just scrolling for days. While showcasing a promotional message with a timer, you can let your visitors plan accordingly to grab the deal. You could easily highlight and add value to your product and campaign by using a timer on your website. Your visitors will feel they are going to miss your special offer, which will create a sense of urgency among them. While you place a timer on your website, it creates a psychological trick for the visitors. Let’s learn how a countdown timer can help you to create urgency below: □ Apply FOMO Strategy On Your WebsiteĪ countdown timer can easily create FOMO (Fear Of Missing Out) among potential customers. Among other FOMO marketing tools, the countdown timer has proven turnaround results. Thus, marketers use strategies such as FOMO and urgency to convert visitors into customers quickly. However, with so much competition on the market, it gets difficult to increase sales. How Can A Countdown Timer Help To Create Urgency?Įvery business tries to get maximum profit from their marketing campaigns. Thus, you will get a huge boost in your sales without breaking a sweat. So, after you create scarcity on your website, your visitors will take immediate action. According to an eCommerce agency that performed an A/B test using a timer on their promotional massage, they found that a timer alone can create an 8.6% lift in conversions. When you present a product or a promotional campaign that is available for only a limited time, you can easily trigger urgency among your potential customers. For example, shoppers will have concerns about deadlines for Christmas delivery, and countdown timers can help to display this information as clearly as possible.Creating urgency can add value to any product or campaign. Countdown timers should help the customer. This is a tactic that shouldn’t be overused, or customers will begin to lose trust in the information. Urgency is an effective tactic, but it has to be used honestly or you risk annoying your customers. The timer shows the amount of time left to claim the deal, adding that sense of urgency to an already effective tactic.Ĭountdown timers can be an effective tactic, but it’s important to keep these key points in mind: Addison Lee used countdown timers in emails to advertise a Daytime Discount to customers who had abandoned the booking form. ![]() Fast delivery is a sales driver and combining this with a countdown timer is a great way to get customers’ attention.Ĭountdowns can also be used in emails. Here, Simply Hike uses one on its product pages. The key when using countdown timers and similar urgency tactics, is that the information should be useful to the customer, helping them to make their minds up.Ī common use for countdown timers is to show how much time customers have left to order for next day delivery. One way to create urgency is to use countdown timers, which provide a clear visual cue for customers that if they want a product, or want it quickly, then they need to take action. There are several ways that retailers can create a sense of urgency in the customer’s mind, and nudge them into making up their minds about the purchase they’re considering.
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